Compare the recommendations from parts 1 and 4. Develop the media schedule under this objective.ĥ. After reviewing HJ’s recommendation, the Flamingo’s management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. What do the ranges indicate about how sensitive the recommended solution is to HJ’s exposure rating coefficients?Ĥ. A discussion of the ranges for the objective function coefficients. How would the total exposure change if an additional $10,000 were added to the advertising budget?ģ. Show the total exposure and indicate the total number of potential new customers reached.Ģ. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each medium. Include a discussion of the following items in your report:ġ. In a meeting with Flamingo’s management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, their estimate of the number of potential new customers reached per ad, and the cost for each ad:ĭevelop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). IT IS A VIOLATION PUNISHABLE UNDER LAW FOR ANY PERSON UNDER THE AGE OF TWENTY-ONE TO PRESENT ANY WRITTEN EVIDENCE OF AGE WHICH IS FALSE, FRAUDULENT OR NOT ACTUALLY HIS/HER OWN FOR THE PURPOSE OF ATTEMPTING TO PURCHASE ANY ALCOHOLIC BEVERAGE.The Flamingo Grill is an upscale restaurant located in St.
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